Mascot of World Cup 2014
Este projeto foi desenvolvido durante o período em que Mike Câmara atuava como Diretor de Criação na agência 100% Design.
Briefing
The country of football was the host of the 2014 World Cup. In a competition with dozens of proposals, it was necessary to create a character that represented the people, nature and Brazilian culture, and was friendly to children all over the world.
Strategy
A year and a half of work that involved more than 20 people. We identified ecology as a possible territory and an animal at risk of extinction that turns into a ball as an opportunity. In the creation of Fuleco's personality, we brought the best of the Brazilian essence: the swing, humor, passion, joy, play and irreverence.
Result
Fuleco was chosen among 47 proposals from 6 Brazilian agencies. More than 100 animations, vignettes, 2Ds and 3Ds were made. The character touched millions of people and and was a huge success from the beginning, and according to FIFA he broke the record in sales for World Cup mascots.
